Resources Library by ANA

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 16, 2003

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Daniël Poesmans, Dominique Vancraeynest

Company: KANTAR TNS Malaysia

June 16, 2003

Programming and marketing in a PPM world

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming. It was clear from earlier overviews that the current approach and thinking applied to programming radio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Author: David Rogerson

June 16, 2003

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree

Company: Nielsen

June 14, 2002

TV needs radio

This paper examines to what extent different instruments and/or methods of advertising-impact research describe radio's specific contribution to the effectiveness and efficiency of combined radio and TV campaigns in a comparable way. A total of eight...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Gerhard Franz, Christoph Wild, Uwe Domke

June 14, 2002

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 14, 2002

Listen and pay attention!

This paper describes the development of a new research method that defines the qualitative processing of radio ads in quantitative terms. The authors conducted the research to learn more about how ads are processed by the audience, in addition to the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Nicole Engels, Bas de Vos

June 14, 2002

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth

Companies: GfK, Swiss Broadcasting Corporation

June 14, 2002

Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

June 14, 2002